How To Use A Facebook Page To Promote Your Company

Social media has become an important vehicle through which many companies promote themselves. The most used social media site is currently Facebook with an estimated 750 million unique monthly visitors. With so many potential people to be reached, companies need to understand how to use resources such as Facebook effectively. Here are some simple tools to keep in mind, as well as examples of how the company Vivint uses their Facebook page to their advantage.

General Information

Facebook’s user-friendly format is a place where people can go to learn the basics about your company. By simply clicking on the “about” section, viewers can learn almost everything they want to know, including when the company was founded, where it’s located, products, contact info, a company overview and other general information. Most Facebook users are extremely used to the format of the website, so they can find this information easily.
You can also post general information on the page’s “wall”. Vivint for example has several info graphics that explain the purpose of the company and some of it’s benefits. People who don’t already use the company’s services can learn about it here. This is a great place to gain new customers.

Customer Engagement

Unlike a standard company website, Facebook allows for customer engagement. You can ask fun questions simply to get people talking. Vivint for example recently posted questions like, “What was the best gift you have ever received?” and “Christmas carolers: awesome or annoying?” While these questions don’t necessarily have anything to do with the company, they do get people talking. Each of these posts had close to 100 comments.
Besides asking fun questions to get people engaged, you can also ask serious questions about issues relating to the company’s products or services. Vivint recently asked, “What is your favorite part of the Vivint system?” In addition to simply engaging with customers, people’s responses to questions like this can generate valuable feedback that company’s can then implement. People like to feel that their opinions matter.

Giving Back

Facebook followers can also learn about new deals or services on the site. Additionally they can learn about special offers or giveaways. Occasional giveaways will give people an incentive to follow the page. They will feel like they have the inside scoop on company deals and promotions. Vivint for example recently posted about a $100 discount on an activation of their product that only lasted a day. Giveaways like these will make customers feel appreciated as well as keep them checking back on a daily basis.

Consistency

One of the greatest benefits of a Facebook page as opposed to a regular website is that people check their Facebook pages on a daily basis. For this reason it’s important to post regularly. Even if it’s just a fun question to engage customers, consistency will keep your followers coming back for more. Vivint on average posts twice a day. Be careful however not to over-post. If your posting more than once or twice a day people might get annoyed and stop following you. Find a good balance.

How Twitter Can Help With Your Next Online Marketing Campaign

 When it comes to social media marketing, Twitter is definitely one of the biggest platforms. With more and more people using the network, it’s a great way to keep customers informed in a quick and easy format. It’s a fast-paced world, and an update written in 140 characters is more likely to be read than a full press release! Here are three ways Twitter can help with your online marketing campaign.

Twitter is Extremely Engaging

One of the most impressive things about Twitter is that it feels a lot smaller than it is. It makes connecting with people so easy; it’s almost like a community rather than a huge social network. People can engage with anyone simply and easily through replies and retweets. For a business, it’s important to note that people use Twitter for this type of engagement. They want to connect, so provide them with that connection!

Twitter Can Be Integrated with Other Networks

Twitter is great, but it’s not the only platform you should be using. One of the benefits of Twitter is that it is so easy to integrate with other sites, whether they’re social media networks or not. Let’s say your business has just published a new press release. Why not post a link to the release on your Twitter account? Connecting your Twitter to sites like Facebook and Pinterest will make consistent updates easy. Just remember that Twitter is a different kind of platform, and has different benefits from other social media sites. Something that works on Facebook won’t necessarily fly on Twitter. Integrate your sites, but also make sure you’re paying attention to what works best and where it works best.